Social Media

    Well social media has been part and parcel of everyone’s life. Unless we go to a remote area where there is no signal we tend to use the gadgets all the time – whether we eat, drive, work or even at times during nature’s call J. Orkut, Facebook, Twitter, WhatsApp ..the list goes on and on ….something may keep supplanting through acquisitions and new innovations but the message is loud and clear that the whole world is a victim of social media.

    Well as always there are wonderful nice things – people use social media for brand marketing, politicians use social media heavily for their campaigns, Nonprofit organizations use to their benefit to reach a message across breadth and depth of their intended audience, religious organizations use this as a communication medium and almost all of us use this medium to socialize. The amount of time spent on a single calendar day varies on individuals but all of us spend quite a chunk of time – thanks to smart phones which makes it more accessible.

    Though this may sound cliché but social media kills family time ..it absolutely kills. People who are bit old luckily has passed this modern era of social media but the current generation especially the newly weds and teenagers have fallen a prey. The amount of quality time spent is derailed and it has also become a fashion quotient to be active in social media. I really feel envy to those who do not have smart phones. Anything that happens on the spur of the moment has to be shared and people don’t have the luxury of enjoying the joy of the moment since no one has the patience to withhold their emotions.

    As always the balancing act is the best way to deal this chaos. Trying to inoculate some discipline may be the ideal way to bring back good old days. This is easily said than done but with practice everything can be possible. I hope government brings some regulations and governance towards this whole social media thing since it’s a bug pretty much bugging everyone. But that being said end of the day it is YOU who is responsible for YOUR own way of living.