It all boils down to Quality through efficient Operations!!!

     Off late I have been traveling quite a bit and so naturally tend to eat outside quite often. I believe seven months back when I first stepped into one of my favorite restaurants in Bay area I did not realize that I will visit more often to this place. The location is in a very prime area with lots of offices around and desi population in California is like counting number of sugar molecules in sugarcane, so they got all the basics right in the first place. The place wore a decent look and nothing extraordinary and the menu is very standard with pretty much the regular south indian items. I was thinking why the menu would be so simple. Now after my ‘n’ number of visits I can say it is neither the appearance nor the menu choices that drives a successful restaurant but is the quality trough efficient operations which brings customers.

    The way they operate is very good – Idly at 9.30 P.M comes very hot and fresh because they make sure they prepare that upon taking the order, with sambar they have one for Thalis and one of tiffin items. The sambar that comes with tiffin items are maintained in a separate temperature I believe since its served pretty hot. When it comes to mint chutney restaurants more often find ways to dilute stuff since it could be expensive by that way they can bring down costs but here they make sure the authenticity is maintained. Serving food after taking the order can win customer’s goodwill for quality but on the downside customers got to wait bit longer to taste the food. But eventually customers may wait bit longer to have a nice food versus settling with mediocre food in quick time.

    Also one of the mantras for restaurant business is to keep the menu options simple. I came to know about this after reading McDonalds book. This restaurant or many such south Indian restaurants in Bay area keep the menu extraordinarily simple and they do roaring business because their model is to focus on limited items, serve fresh food, focus on quality through efficient operations and win customers appreciation which gets translated into multiple visits. Way to go these South Indian restaurants!!!