Mr.Manavalan Pillai - Founder of Sarathas

 People who know trichy will definitely be aware of Sarathas and Mangal & Mangal; Both these shops are pioneers in their field and add pride to Trichy. In this blog I am going to talk about Mr.Manavalan Pillai, founder of Sarathas who passed away on April 30th due to age factor. 

Sarathas is one of India's largest textile showroom started in the year 1969 by Mr.Manavalan. Due to his business acumen he grew the business to great heights thereby making it a one stop shop for all clothing needs. Company has over 1500 employees at NSB road in Trichy (similar to renganathar street in Chennai) which is a very happening place. Dhirubhai Ambani has visited the store in 1980 while he was also into Textile business during that time. Mr.Manavalan who doesn't hold any fancy degree just applied basic ground rules on top of executing some strategies very cleverly which I would like to list one by one. 

Strategy 1:  Mr.Manavalan knew his targeted audience - "Village people"; This is the most common thing in Business which people often overlook. As Kollywood producers often say if movie runs in city it will fetch them profits only to some extent whereas if a movie runs well in B and C centers then that will fetch them more moolah. Trichy is the only place in Tamil nadu where it shares borders with as many as 10 districts ..Thanks to its geographic location. It is bounded in the north by Salem district, Northwest by Namakkal district, in the Northeast by Perambalur District, East by Ariyalur district and Thanjavur District, in the southeast by Pudukkottai district and Sivagangai district, in the south by Madurai district, in the southwest by Dindigul district and, in the west by Karur district. There are countless number of villages in the sub urbs of Trichy and Mr.Manavalan knows what festival goes in what village, what time harvest happens, what time thiruvizha happens and what time people look out to buy new clothes etc., He has this information as knowledge database and makes appropriate moves by advertising at crucial times and pulls the crowd to Sarathas. He will do whatever it takes for village people to come and visit Sarathas. 

Strategy 2: Advertisement is crucial irrespective of times - now its social media, previously it used to be print or through Televisions. One thing people have to keep in mind is cost effectiveness - no point in spending too much money convincing oneself that advertisement will do it for you. Mr.Manavalan never opted advertisement through Televisions (one has to adapt according to changing times but advertising through televisions used to be expensive deal back in 80's and 90's). He always relied on huge paintings in walls with biggest of font sizes. If you enter trichy or exit trichy you will come across many places where you will see "S-A-R-A-T-H-A-S" written both in english and tamil. He will engage local painters and always looks out for walls on appropriate junctions. Mr.Manavalan also picks corner houses in suburbs and convinces house owners to whitewash their wall and have wordings of Sarathas written over it in turn he offers freebies for their clothing needs. This not only makes them come all the way to Sarathas but they also end up buying more clothing seeing hospitality from the owner of the store. By building a goodwill with customers they start to spread the word to their neighbors and fellow village people who in turn start visiting his store regularly. 

Strategy 3: Providing food is one thing which has huge impact which people don't realize. Look at Mr.Vijayakanth - everyone talks about he offering food to people from various walks of life. Similarly Mr.Manavalan used to offer meals to all his employees thereby creating a bond and bringing the attrition rate of the employees. When I took a tour of Google office in California I came to know about the meal offerings to employees and this is a clever ploy from companies to bring employees on time, create a bond among fellow employees thereby improving productivity. Mr.Manavalan offered food to painters and his employees and made sure he retained employees as much as possible. 

Strategy 4: If you visit Surat, Ichalkaranji or any textile corridor in India everyone will recognize Mr.Manavalan and Sarathas - such was his clout amongst Textile sector. He was one person who used to buy in big lots negotiating to maximum extent because he had the ability to sell. As a trader you need to have guts to buy in bulk and that will happen only when you have confidence to sell. "Aadi sales" is a famous season for discounted sales and Sarathas is one shop which benefits maximum from this season and they provided "Katta pai" even in those days thereby making it comfortable for people to buy in bulk. 

Young Entrepreneurs has to learn from people like Mr.Manavalan who created a textile empire after migrating from Sri Lanka. People often think being a manufacturer is more creative than being a trader but being a Merchant Trader can be very interesting on how you engage your  Business model. Mr.Manvalan's contributions to Samayapuram temple is HUGE and he has helped as many as 100 +  temples in and around Trichy area on renovating. His philantrophy activities is also huge and overall he is a big inspiration to young entrepreneurs like me in Trichy and his legacy will continue to shine. 

Election to World's biggest Democracy

 April 19 marks election [Phase 1] for 21 states which constitutes 102 seats for the biggest democratic country in the world - India; Entire nation knows who is going to win the election but the question is how many seats would BJP secure ? 350 or 400 ? Overall there are 543 seats and for BJP to show its majority has to win 272 seats which BJP will easily secure. If BJP gets 350 or 400 seats then one can expect ground breaking laws/amendments/Acts taking place over the next five years. Mr.Modi is 73+ and his third term should be 73-78 and most probably he may take honorary roles beyond third term like BJP president or become President for the nation. BJP's bold moves like implementation of CAA (Citizenship amendment Act), Ram Mandir opening, revoking for Article 370 in Jammu & Kashmir are all big moves which many governments in the past dared to do. 

  One thing for sure - People now realize that their day to day life very much depends on the governance so voting is taken seriously. Eight out of 10 offices were closed, banks were declared holiday, roads were deserted and all polling booths had good crowd. In places like Trichy Rapido which provides two wheeler pickup and drop service offered free rides to commuters to and from the polling station and home. I hear in some places employers will deduct money from employee in the event employee doesn't end up voting. Some restaurants offered free food if people can prove they exercised the democratic right. Cash distribution was minimal this time as there was strict inspections happening at many intersections. 

Tamil Nadu Politics is becoming more of a DMK vs BJP clash versus DMK vs ADMK; Rajini's political journey didn't take off, Demise of Vijayakanth doesn't give DMDK an edge, ADMK split into two parties, Kamal haasan has become like a dog which cannot bark anymore (Success of Vikram making him to sign line of movies like Indian 2, Thug life, Vikram 2 etc.,), Vijay's party not contesting in Lok sabha election etc., All this gives more advantage to  DMK and BJP as they can make more inroads in winning votes. BJP very well knows it will be able to win very few seats (2-5) but BJP is one party which believes in long term vision. They see a huge potential in improving vote percentage - in 2019 BJP secured 3.66% of the votes which was very poor but now they see an opening and aiming for 20% of the vote share. 

Now coming to Mr.Narendra Modi - This man is unbelievable; He has truly put India on the global map and made every Indian proud. I have spent 12 solid years in USA and the type of growth India has seen over the last couple of decades is U-N-B-E-L-I-E-V-A-B-L-E; Being the growing economy and more focus on Macro economics, Women empowerment, Manufacturing hub, Infrastructure development Modi's government has pretty much made other nations envy India's potential. India's main indices SENSEX and NIFTY is doing pretty well and big thanks to FII (Foreign Institutional Investors) who are pumping in more and more money into India seeing its potential. People make fun of Modi ji that he flies often but look at the reception he gets wherever he goes. His schemes like 'Atmanirbhar Bharat', 'Viksit Bharat', 'Start-up India', 'Stand-up India', 'Skill India', 'New India', 'Make in India', 'Made in India', 'Invest India', 'Fame India', 'Digital India etc., all have provided unprecedented economic opportunities. One of the best things that happened in Modi's regime was that Inflation rate is kept under control unlike other nations where it went up like anything. Modi always used Foreign policy very cleverly thereby making India's presence felt rather than being a silent spectator. On January 22,2024 he made headlines throughout the globe by inaugrating Ram Mandir. Many say this is enacted drahma and Mr.Modi timed it in such a way that it will have influience on lok sabha elections. My question is "Let this be drahma", why didn't others enact the same drahma ? Just to let you know Congress has not let people know who is their PM candidate; 

What Mr.Modi did days before Ram mandir opening was inspiring ...He underwent fasting and as per instructions visited important temples like Sri Rangam and Rameshwaram before the opening. If a PM does this then that is motivation to citizens, kids and student community. Rather than preaching he showed people how tradition and culture play a backbone to ourselves. 

Cannot wait for June 4 for the news to flash "Modi will be sworn in as PM for 3rd term" ...Tamil people loves dravidian parties ...but I am hoping BJP will get 15-20% vote share and win 3 seats if not five. Uttar Pradesh and Gujarat in particular has simply transformed into Economic powerhouse under Mr.Modi. With the sort of human capital Tamil Nadu possess the state can easily grow leaps and bounds under Mr.Modi but hoping 2024 be the year BJP's lotus starts blossoming in Tamil Nadu.