Being a foodie I
love to try different types of cuisines as well as different types of
restaurants. Being month of ‘Puratassi’ I wanted to try out authentic brahmin
food and that is when I ended up with New Maduraa Hotel. I think I have been to
this place three decades ago but I hardly remember anything other than the fact
this place is known for good food. Okay now starting a restaurant or for that
matter any foodie joint has become a trend and so many youngsters are jumping
into this sector since this is one of those rare sectors where everything is
cash and carry and no credit is involved. If you ask a youngster what are the
main things one has to do to entice business he would say the following: nice
ambience with lovely canvas prints, contemporary wooden work, imported chic light
fittings, soulful music, swanky table and Chair etc., Let me say you something,
New Maduraa Hotel does not possess any of those five mentioned rather they
focus on ‘Quality’; I feel sometimes life is more beautiful when we keep things
very simple; their ambience, table & chairs, everything is superlative of
simple. In fact if you look into their walls you would see pretty much all
deities. To run a restaurant for more than five decades is not a joke since management
must have gone through multiple generations. In today’s world Labor is Number
1,2,3 problem where every Business face and to run a hotel keeping the old
tradition as well as addressing all the challenges from current world deserves
a special mention.
Also we youth
think we are over smart when we calculate carbs, fat, Trans fat etc., when we
end up eating Idli, Dosa, rice etc., Well if you come here and look into some
of these folks I bet you can learn how to carry out Irrigation, they literally
sketch irrigation plan in their plantain leaf. Coolie workers after exhaustive
physical work they just come and have ball of a time (Infact rice of a time); This hotel attracts people from all walks of life – elite, coolie workers, Bank
staff, Government staff, College crowd, North Indians, Telugu people etc., Also
you will spot folks with Horizontal and vertical lines, mamis in madisaar,
maamas in panchakacham since this is their fort. Also being close to Bus stand
and Bazaar there is always steady flow of customers.
So what makes their
food special? Before going into their food one key thing for people who serve
food is they have to do that with love. Their policy is “Eat how much ever you
like but please do not waste”; They are truly ‘Unlimited’ since most of the
places they mean only rice as unlimited but they limit vegetables. Over here
they serve three vegetables unlimited which includes one greens. Their sambar
is special because it is ‘arachuvitta sambar’ as they blend fresh ground masala.
Another dish ‘Mor Kolambu’ is very good since they use green chillies and
coriander seeds when they prepare masala and they also end up using coconut oil
during seasoning. Tomato rasam was too good since I believe they prepare their
own rasam powder. End of the day anyone can bring in the taste if they learn
and master the art but for the food to reach every common citizen is a blessing
and it is only possible if people have good hearts. Owners want people to enjoy
the food and they believe no one will end up with any problem after having food
at their place. They neither serve Breakfast nor Dinner and just Lunch all the
way from 9.30 am to 4pm;In fact everyday in the morning they post the menu in
the front and also on their website and stick to that till 2.30 pm and only
between 2.30 to 4pm they change menu items based on supply and demand. Now
coming to cost – would you believe their unlimited lunch is priced just Rs.80
..yes you read it right ..Eighty rupees in year 2019 where one liter of petrol
costs the same. This clearly emphasizes their business model ..keep things
simple …charge less…In fact when I read McDonalds biography founders followed
one mantra “We want to keep menu very simple” and they feel that was the reason
McDonalds was huge success back in those days. Nowadays menu card is like CBSE
syllabus book where people had to have an index page with page numbers.
Cleanliness is one
thing which they may want to improve but that being said I feel there are quite
a lot of positives they possess. When Business transitions between one
generation to another there is always bumps across the road due to conflict of
opinions but to overcome that and to retain the rich legacy is something
incredible. They could have easily scaled up, got into Franchising mode, added
more menu items rather they stuck to their core principles and made just minor
modifications. I really wish the hotel do good and someone in their family keep carrying their
rich legacy. If you happen to visit this hotel please don’t go looking with
head held high since you will be surprised to see the building and name board
..everything is ‘Simple’ and that is their hallmark.
Hotel URL:
Their website:
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